Vivo Energy Ghana Limited, the exclusive marketer and distributor of Shell-branded products and services, has officially launched its new mobility visual identity at the Shell Manet service station in Spintex, Accra. This transformation marks a new era of innovation, customer-centric service, and modernized infrastructure in the petroleum retail industry.
The unveiling ceremony, which was attended by prominent dignitaries and industry leaders, featured Hon. Benjamin Narteh Ayiku, Member of Parliament for the Ledzokuku Constituency, as the Special Guest of Honor. In his address, he lauded Vivo Energy Ghana for its strategic decision to establish the Shell Manet station, emphasizing its positive impact on residents and commuters.
“This new station will not only provide easy access to high-quality fuel but also create convenience and enhance service delivery for motorists and businesses in the area. Vivo Energy Ghana’s commitment to excellence is commendable,” he stated.
A Next-Generation Service Station
The Shell Manet service station is not just another fueling point—it is a comprehensive mobility hub designed to cater to a wide range of customer needs. With Vivo Energy’s new mobility visual identity, the station offers:
- Premium Shell Fuels – Providing high-performance fuels for efficient vehicle performance.
- Lube Bay Services – Professional vehicle maintenance services for smooth and safe driving.
- A Modern Shell Mart – A fully stocked convenience store offering a variety of essentials.
- Laundry Services – Allowing customers to multitask while refueling.
- Quick-Service Restaurants – Partnering with top food brands to provide a relaxing dining experience.
This initiative aligns with Vivo Energy Ghana’s goal of transforming Shell service stations into lifestyle destinations, ensuring customers experience comfort, convenience, and world-class service beyond just refueling.
Commitment to Safety, Innovation & Customer Experience
Speaking at the launch, Kilai Muasya, Acting Managing Director of Vivo Energy Ghana, emphasized the company’s dedication to raising the bar in the petroleum sector.
“I am delighted to announce that the Shell Manet station is the first to feature our NEW MOBILITY VISUAL IDENTITY. This rebranding is a strategic move aimed at setting new industry benchmarks in safety, customer service, and innovation. It represents our transition towards a more modern, inviting, and customer-focused experience,” he stated.
He further highlighted that the new visual identity is designed to create a welcoming environment, making Shell stations a “beacon on the road” where both drivers and their vehicles receive top-tier services.
“We are moving from a location-centric approach to a customer-centric model, ensuring that our customers remain at the heart of every interaction. We invite everyone to visit Shell Manet and experience this transformation firsthand,” Mr. Muasya added.
Enhanced Visibility & Community Engagement
Kwame Asante, Retail Manager of Vivo Energy Ghana, also shared insights into the customer-friendly enhancements introduced with the new mobility visual identity.
“Previously, fuel prices were displayed high up on the leaderboard, which made visibility challenging for drivers. Now, the pricing and available services are positioned at eye level, ensuring that motorists can easily see and access information as they approach the station,” he explained.
Beyond fueling, he emphasized that Vivo Energy Ghana remains committed to enhancing community engagement and providing a holistic experience for customers.
“Shell Manet is more than just a fuel station—it is a place where families and individuals can enjoy quality time. This is why we have partnered with leading restaurants and retail outlets to create a destination where customers can refuel both their vehicles and themselves,” he added.
Expanding Vivo Energy’s Footprint in Ghana
With over 247 Shell service stations nationwide, Vivo Energy Ghana continues to expand its footprint, ensuring that customers receive quality products, excellent service, and an enhanced experience wherever they go.
The launch of the Shell Manet Service Station with its new mobility visual identity is a testament to Vivo Energy Ghana’s forward-thinking approach, commitment to safety, and dedication to delivering world-class service.
Vivo Energy Ghana invites all customers to visit the newly branded Shell Manet station to experience the next level of fueling and convenience.
Story by: Esi Kwentsiwaa Acquah
