Mega Growth, a popular hair care brand in Ghana, has unveiled its brand-new and refurbished product as part of its rebranding efforts after a decade.
At a workshop held at the Aviation Social Center in Accra, Angela Baba, Marketing Lead at Mega Growth, explained the rationale behind the rebranding and what customers can expect from the new-look Mega Growth.
According to Angela Baba, the rebranding was necessitated by the need to refresh the brand’s image and appeal to a new generation of Ghanaian consumers.
The new branding features the African Ghanaian woman at the center of their packaging, showcasing the brand’s African heritage.
Present at the unveiling was the Ghana Hairdressers and Beauticians Association, who expressed delight at the new look Mega Growth product.
“For the past decade, Mega Growth has been on the Ghanaian market offering the best hair care solution for consumers and clients”.
“As a pack, we realize that we need to come out and make the pack look better, so what we did was just to do a pack refresh, declutter the pack, put the African woman at the center of this pack”.
“It’s the same formula that works best for the client and consumers but then it’s looking more refreshing and more nicer that they can also affiliate with”.
“This program is just to officially unveil the new package of Mega Growth to our consumers and our hairdressers and we are doing this for the hairdressers because they are the influential people in our value chain” she said.
The rebranded Mega Growth products are now available in stores and online and the brand is planning a series of promotional activities to introduce the new look to customers.
