Guinness Smooth now boasts a pleasant roast smell and a strong sweet chocolate caramel character after making improvements on the product.
It’s a big, bold beer that tastes great and is meant to be the perfect mix of sweet and bitter, with smooth roast notes that make the taste even better.
Sabina Manu, Marketing Manager for Beers at Guinness Ghana Brewery, told PLUZZ FM that the new Guinness Smooth is meant to give customers a lighter and better feel and experience. She made this statement during the launch event of the new Guinness Smooth last Wednesday.
“Make It Yours” was the theme of the launch because they know that everyone comes from different backgrounds. With this, you can own your territory however you want and make it the best it can be.
In terms of what to expect, Sabina Manu stressed that the Guinness brand has never compromised on the quality of its products, which is a big part of their success over the years.
While Guinness is known for its high quality and unique flavour, the company also wants to work more closely with the English Premier League to bring their football-loving customers together.