Electroland Ghana Ltd, the country’s leading distributor of quality electronics and home appliances, has announced another sweeping price reduction across its entire product range as part of a new nationwide campaign dubbed the “Cedis Apicki Apicki Promotion.”
The announcement, made during a press briefing in Accra, comes in response to the recent appreciation of the Ghana Cedi against major international currencies and overall improvements in the country’s economic indicators.
The promotion which is running for the second time aims to transfer the benefits of this economic turnaround directly to consumers through unprecedented discounts, exclusive giveaways, and enhanced value on a wide variety of products.
Madam Adiza Ibrahim, Head of Marketing and Media Relations at Electroland Ghana Ltd, explained that this move is part of the company’s broader strategy to align pricing with current economic conditions.
Notably, this marks the second major price reduction by the company within just two weeks, signaling a strong commitment to affordability and customer satisfaction.
“We recognize that the exchange rate has a direct impact on our cost structure, especially as a business that relies heavily on imported goods,” Madam Ibrahim said. “Now that the cedi is performing better and showing signs of stability, we believe it is only fair to pass those savings on to our cherished customers.”
She further noted that the “Cedis Apicki Apicki” campaign is not just about reducing prices but also about rewarding loyal customers with added value. “Apart from the price cuts, shoppers will enjoy a variety of freebies, promotional bundles, and other incentives when they visit any Electroland showroom across the country.”
The economic context behind this promotion is also worth noting. Over the past few months, Ghana’s macroeconomic indicators have shown signs of recovery, with inflation gradually easing and the local currency gaining strength against the dollar and other major foreign currencies. For businesses like Electroland that rely heavily on imported electronics and appliances, the strengthening cedi offers an opportunity to reduce operational costs, lower import expenses, and offer more competitive pricing.
Electroland Ghana’s decision to act swiftly in response to these positive trends reflects both agility and a customer-first mindset. The company has long been known for bringing globally trusted brands such as NASCO, TCL, Midea to the Ghanaian market—offering consumers a wide selection of products ranging from televisions and refrigerators to air conditioners and kitchen appliances.
Madam Ibrahim emphasized that this latest campaign reflects Electroland’s enduring commitment to delivering value and quality. “We understand that times have been tough for many families, and we are proud to be able to offer some relief through this promotion,” she said.
The “Cedis Apicki Apicki Promotion” is now running at all Electroland Ghana showrooms nationwide, with customers urged to take advantage of the limited-time offers while stocks last. Whether upgrading home electronics or shopping for essential appliances, consumers are guaranteed competitive pricing, high-quality products, and exceptional service.
As the cedi continues to gain strength, Electroland Ghana’s timely response could serve as a benchmark using economic gains not just for profit, but to ease the burden on everyday consumers.
Story by: Esi Kwentsiwaa Acquah.
